![]() ![]() If you have terms that historically have not provided value once they got to the top of the first page of Google, then those keywords may not be worth tracking because they did not provide any business value and may be irrelevant.Some brands are tracking millions of keywords, which may not be the best idea since some of these keywords don’t provide any business value – even when you rank at the top of the SERPs for those terms. ![]() Integrate with Google Search Console – Rankings are not the best measurement of success, only when they deliver value, i.e., traffic, revenue, sales, and conversions.Look for a solution that provides accurate and comprehensive results so you can gain insights into how your keywords are performing in the search engine results pages (SERPs). Use an accurate tracking tool or platform – When tracking keyword positions, accuracy is key. ![]() Here are some tips for how to effectively track keyword rankings: Most agencies and brands track rankings month over month, quarter over quarter, etc. Keep in mind that rankings tend to fluctuate depending on personalization, what data center you’re hitting, and more. ![]()
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